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About Us

Learn about the Destination Management Organization

   What are DMOs?

• A Destination Management Organization is a not-for-profit entity charged with promoting a destination and enhancing the long-term economic development of communities through travel and tourism.
• DMOs exist globally and every major destination relies upon the organization to grow its visitor economy.
• Great Falls Montana Tourism is the official name of the Great Falls, Montana Destination Management Organization. Socially, we’re referred to as Visit Great Falls Montana

  Why a DMO for Great Falls?

• Great Falls Montana Tourism is responsible for non-resident promotion, both in state, nation-wide, and internationally, of leisure travel, meetings, conventions, and events through an integrated strategy.
• Through synergistic efforts and an aligned vision for the destination, we intend to accelerate our visitor economy as a key driver to the city's economic growth.
• Our organization is designed to incorporate global best practices, institutional independence and continuity of management. In consultation with key industry stakeholders, we also work with the highest ethical values, transparency, accountability, and a bias towards action and agility.

  Learn More About Great Falls Montana Tourism's Brand

• A destination’s brand is a perception and belief that lives in the hearts and minds of travelers. A brand is a promise. Learn more about the history of Great Falls Montana Tourism's brand.
• Learn more about the research and objectives that went into developing Great Falls Montana Tourism's brand
• Explore the creative executions embodying this brand, including the best dam creative.