Often times opportunities arise where Great Falls Montana Tourism looks for a partner to promote Great Falls, Montana. Each opportunity, along with cost to the partner, will be listed below. Great Falls Montana Tourism will accept proposals regarding the opportunities from members and non-members.

Proposals will be reviewed and the best-fit proposal will be provided the opportunity. The evaluation criteria will be based on:

• Knowledge of subject matter for targeted market
• Ability to passionately promote Great Falls | Montana’s Basecamp for Art & Adventure
• Historic performance related to opportunity
• Adherence to Great Falls Montana Brand Standards
• Current Membership/Interest in becoming a member

A partnership agreement will be negotiated with the successful proposer that will detail the expectations and negotiated costs.

COMPREHENSIVE CREATIVE SERVICES

Great Falls Montana Tourism (GFMT) is requesting proposals Comprehensive Creative Services. Seeking  a creative, brand focused firm/consultant with expertise and success in engaging target markets in a saturated message space with creative elements that resonates with the Great Falls, Montana brand. The creative developed will need to integrate through all marketing strategies, owned and paid, employed by Great Falls Montana Tourism. The work of the firm/consultant must position Great Falls, Montana as the premier destination for the experiences it offers and target audiences seek, that ultimately results in the target market staying overnight. The funds for this project are provided through Lodging Facility Use Tax Revenue and Tourism Business Improvement District Assessments. The proposal must be submitted by 2:00 p.m. on September 26, 2019 to Great Falls Montana Tourism, Attention: Rebecca Engum, Executive Director, 100 1st Ave N, Lower Level Suite, Great Falls, MT 59401. Electronic submission is preferred in PDF format to Rebecca@VisitGreatFalls.org.

Request For Proposal

Exhibits and Attachments

A. 2020 Great Falls Montana Tourism Marketing Plan
B. 2017 Marketing Strategy
C. Creative Samples
D. 2014-2017 ITRR Overnight Visitors Research
E. 2014-2017 ITRR Drive Through Visitors Research
F. Guide to Using the Montana Brand
G. 2016 Destination Analysts Montana Destination Brand Research Study
H. Sample Services Agreement

Written Answers to Questions

1. What is the Great Falls Montana Tourism RFP media placement objectives?
Great Falls Montana Tourism is not looking for media placement services with the current RFP. Great Falls Montana Tourism secured a partner for Strategic Media Planning, Media Buying, & Media Performance Reporting through competitive process in January 2019. Great Falls Montana Tourism’s media placement objectives are to engage target markets using effective tools and measurable campaigns that build awareness and drive visitation by the target audience that ultimately results in the target market staying overnight. Again, to be clear, Great Falls Montana Tourism is NOT looking for media placement services with the current Comprehensive Creative Services RFP. Great Falls Montana Tourism secured a partner for Strategic Media Planning, Media Buying, & Media Performance Reporting through competitive process in January 2019.

2. Is GFMT required to put this out as a RFP every couple of years due to the funding and compliance of regulations?
Great Falls Montana Tourism is required to competitively secure services that are in excess of $5,000 every 7 years. at a minimum. In 2016, Great Falls Montana Tourism secured a marketing firm for Professional Services for Creative Development, Print/Digital Media and Marketing Services; Website Development; and Visitor Guide Development. The firm eliminated media buying services from their offerings in mid 2018 and no longer provided Creative Services. Great Falls Montana Tourism secured a partner in January 2019 for paid media placement through a Strategic Media Planning, Media Buying, & Media Performance Reporting RFP.

3. What is the start date of the contract once it’s awarded to a creative firm, in the middle of fiscal year 2020 or at the start of fiscal year 2021 (July 1, 2020)?
The start date will be negotiated with the successful bidder, however, the expectation is that the start would be as soon as possible after the completion of the RFP process.

4. What is the budget for the creative execution of the marketing plan?
The budget for the creative execution is done in collaboration with the successful bidder, based on the projects for the year and project estimates that arise. For the current year’s budget, there is approximately $50,000 allocated to creative projects.

5. Can you share the media buy, from either the current fiscal year or the previous fiscal year, to help assess the full scope of creative deliverables over the course of the fiscal year media plan?
Yes. 2020 Media Plan

6. Will the awarded creative firm have the opportunity to have direct communications with or a point of contact at the media agency?
Yes.

7. Is the current identity system, shown in the 2017 Marketing Strategy, to be used moving forward or is the Great Falls Montana Tourism office open to visual adjustments?
It is the intent that the Basecamp messaging serve as the foundation for a review of the creative strategy development. Our intent is to not change direction, however, enhance Great Falls Montana Tourism’s effort with a collaborative approach working with research and stakeholders to devise a bold creative direction that stands out among the saturated destination marketing of our peer cities, national and international competition, all while conforming to specific brand standards.

8. Is it Great Falls Montana Tourism’s intent to have the awarded creative firm deliver the
campaign assets using the same overall design elements as shown in the Creative Samples?
It is Great Falls Montana Tourism’s intent to have the successful bidder deliver campaign assets that reflect the direction determined after a collaborative approach working with research and stakeholders to devise a bold creative direction that stands out among the saturated destination marketing of our peer cities, national and international competition, all while conforming to specific brand standards.

9. With regard to the Montana Basecamp for Art & Adventure Marketing Strategy, will the 2017 research that drove this strategy be made available to the selected agency?
Yes. The current research is contained in the exhibits and attachments, however, here is the 2017 Marketing Strategy.

10. Social media marketing services: can you confirm that this includes development of paid posts only (owned/organic as well as community management are handled in-house)?
The creative services include both. The social media marketing services listed would be any creative assets needed for the paid media strategy, and any strategy we consider for in house content. It could be Facebook cover images, video development for content to be delivered through Instagram, designed posts for contents, or the development of any other creative items needed for our content delivery strategy that is determined through the collaborative creative strategy development process.

11. Website hosting and maintenance: is the site supported by a content management system (CMS) and if so, what type?
Yes. The current website is supported by WordPress.

12. Does Great Falls anticipate any site updates inclusive of user experience (UX), design or development as part of their maintenance needs?
Great Falls Montana Tourism expects the successful bidder to ensure updates to WordPress, plugins, and requests for layout changes/ updates provide improved and enhanced visitor experience. It is expected that the successful bidder will provide for routine site backups and check for and update any compatibility issues before updates are performed on plugins or the CMS.

13. Of your total marketing budget, can you confirm roughly what percentage is allocated to your media buy?
An estimated 90% of the approved leisure traveler recruitment budget is allocated for direct media purchases.

14. Will there be an opportunity for finalists to meet with the committee prior to agency selection?
All committee meetings are open to the public. It is at the discretion of the committee that additional steps, such as interviews be employed in order to secure the best partner through the competitive process.

15. What will be the anticipated budget to accomplish the Scope of Work outlined in the Request for Proposal?
The budget will be determined in collaboration with the successful bidder. Great Falls Montana Tourism is requesting a sample budget as part of the proposal.

16. Is Great Falls Montana Tourism looking for a new website or just support for the existing website?
The current Great Falls Montana Tourism website was launched in 2017. At this time, it is the assumption that with enhancements to the current website it can serve us well into the future. If it is the opinion of the bidder that a new website is necessary to achieve our objectives, that should be noted in the proposal.

17. Will you be utilizing the “Basecamp” theme or are you looking for establishment of a new brand?
It is the intent that the Basecamp messaging serve as the foundation for a review of the creative strategy development. Our intent is to not change direction, however, enhance Great Falls Montana Tourism’s effort with a collaborative approach working with research and stakeholders to devise a bold creative direction that stands out among the saturated destination marketing of our peer cities, national and international competition, all while conforming to specific brand standards.

18. The 2020 media plan includes utilization of an agency in Great Falls. Will this work be in addition to the work they are doing?
Yes. Great Falls Montana Tourism secured a partner for Strategic Media Planning, Media Buying, & Media Performance Reporting through competitive process in January 2019. The current RFP is for Comprehensive Creative Services. The work will be collaborative, but, separate.

19. What is the budget for the project?
The budget will be determined in collaboration with the successful bidder. Great Falls Montana Tourism is requesting a sample budget as part of the proposal.

20. Who will be serving on the selection committee?
Six Directors from the Great Falls Montana Tourism Board of Directors and Great Falls Montana Tourism’s Executive Director.

21. Who are the core team members that will be supervising and helping implement the project?
The Executive Director of Great Falls Montana Tourism.

22. The RFP includes training. What type or specific part of the training are you looking for?
The training will be for the use of any creative elements, style standards, or changes to the website.

NEW EVENT GRANT

Great Falls Montana Tourism is looking for a group to develop NEW multi-day events in Great Falls! Our organization is willing to assist with funding the event’s creation. Great Falls Montana Tourism is now accepting applications for grant funds that will assist with funding for the creation of a NEW multi-day event to be held in Great Falls on a Thursday – Saturday or Friday – Sunday at any time during the months of September through May. The event should take place within 18 months of approval and will take place in Great Falls. The funds being made available are from local Tourism Business Improvement District Assessments which are generated by overnight stays in Great Falls lodging properties. New events are events that have not previously been and are not currently being held in Great Falls. To be considered, apply by submitting a proposal electronically in PDF format to Rebecca@VisitGreatFalls.org. The proposal must be submitted by 5:00 p.m. on September 30, 2019.

Application Instructions